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Get the latest trending baby & kids products.

CharmChamber Jewelry BoxCharmChamber Jewelry Box
CharmChamber Jewelry Box
Sale priceR839.00
Jeronimo Handheld Writing Board with Hidden Pen & Music Notes – BlueJeronimo Handheld Writing Board with Hidden Pen & Music Notes – Blue
Jeronimo Handheld Writing Board with Hidden Pen & Music Notes – Blue
Sale priceR409.00
Jeronimo Sprinkler Pad – Blue | Summer Splash Pad (170cm)Jeronimo Sprinkler Pad – Blue | Summer Splash Pad (170cm)
Jeronimo Sprinkler Pad – Blue | Summer Splash Pad (170cm)
Sale priceR330.00
Nuovo Wooden Animal Puzzle Toy | Where The Animals Go (3+)Nuovo Wooden Animal Puzzle Toy | Where The Animals Go (3+)
Nuovo Wooden Animal Puzzle Toy | Where The Animals Go (3+)
Sale priceR233.00
Jeronimo Civil Engineer AirplaneJeronimo Civil Engineer Airplane
Jeronimo Civil Engineer Airplane
Sale priceR467.00
Stroller Organiser - ZigZagStroller Organiser - ZigZag
Stroller Organiser - ZigZag
Sale priceR213.00
Car Trunk Organiser – Foldable Boot Storage with CompartmentsCar Trunk Organiser – Foldable Boot Storage with Compartments
Car Trunk Organiser – Foldable Boot Storage with Compartments
Sale priceR154.00
Beba Mour Roses Tote – Stylish Baby Bag with Changing MatBeba Mour Roses Tote – Stylish Baby Bag with Changing Mat
Beba Mour Roses Tote – Stylish Baby Bag with Changing Mat
Sale priceR878.00
Nuovo 4-in-1 Nappy Bag – Blue | Portable Crib & Changing Mat
Nuovo 4-in-1 Nappy Bag – Blue | Portable Crib & Changing Mat
Sale priceR721.00
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Parenting & Family eBooks

Discover practical guides, helpful checklists, expert advice, and family-friendly resources designed to make parenting a little easier. Download our collection of eBooks and access valuable tips for every stage of your parenting journey.

The Colours of My Emotions Digital E-Book - 4aKid
The Colours of My Emotions Digital E-Book
Sale priceR29.00
Buzz and the Fear of Flying Digital E-Book - 4aKid
Buzz and the Fear of Flying Digital E-Book
Sale priceR29.00
Raising Confident Children: A Guide for Parents Digital E-Book - 4aKid
Raising Confident Children: A Guide for Parents Digital E-Book
Sale priceR79.00
The New Mom's Survival Guide Digital E-Book - 4aKid
The New Mom's Survival Guide Digital E-Book
Sale priceR0.00
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On Special This Month

3 in 1 High Chair - 4aKid3 in 1 High Chair - 4aKid
-55%
3 in 1 High Chair
Regular price R1,099.00 Sale priceFrom R499.00
+2
Bath Bombs - 4aKidBath Bombs - 4aKid
-75%
Bath Bombs
Regular price R40.00 Sale priceR10.00
Wireless Microphone HiFi Speaker for Kids (DS813) - 4aKidWireless Microphone HiFi Speaker for Kids (DS813) - 4aKid
-80%
Wireless Microphone HiFi Speaker for Kids (DS813)
Regular price R249.00 Sale priceR50.00
+1
Folding Mini USB Fan K12 - 4aKidFolding Mini USB Fan K12 - 4aKid
-75%
Folding Mini USB Fan K12
Regular price R99.00 Sale priceR25.00
+1
Teddy Pancake Pan - 4aKidTeddy Pancake Pan - 4aKid
-67%
Teddy Pancake Pan
Regular price R299.00 Sale priceR100.00
Flamingo Backpack Baby Diaper Bag - 4aKidFlamingo Backpack Baby Diaper Bag - 4aKid
-33%
Flamingo Backpack Baby Diaper Bag
Regular price R299.00 Sale priceR200.00
+2
2 Litre Motivational Water Bottle - 4aKid2 Litre Motivational Water Bottle - 4aKid
-75%
2 Litre Motivational Water Bottle
Regular price R199.00 Sale priceR50.00
+2
Melissa & Doug Pre-Kindergarten Smarty Pants - 4aKidMelissa & Doug Pre-Kindergarten Smarty Pants - 4aKid
-67%
Melissa & Doug Pre-Kindergarten Smarty Pants
Regular price R300.00 Sale priceR100.00
Curved Toddler Spoon & Fork - 4aKidCurved Toddler Spoon & Fork - 4aKid
-59%
Curved Toddler Spoon & Fork
Regular price R49.00 Sale priceR20.00
+1
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Featured Products

Everyone’s talking about.

2 Litre Motivational Water Bottle - 4aKid2 Litre Motivational Water Bottle - 4aKid
-75%
2 Litre Motivational Water Bottle
Regular price R199.00 Sale priceR50.00
+2
3 in 1 High Chair - 4aKid3 in 1 High Chair - 4aKid
-55%
3 in 1 High Chair
Regular price R1,099.00 Sale priceFrom R499.00
+2
3D Blue Saturn with Shooting Stars Wall Decal Sticker - 4aKid3D Blue Saturn with Shooting Stars Wall Decal Sticker - 4aKid
-83%
3D Blue Saturn with Shooting Stars Wall Decal Sticker – 60 x 90 cm
Regular price R149.00 Sale priceR25.00
3D Coral Dolphins Wall Decal Sticker - 4aKid3D Coral Dolphins Wall Decal Sticker - 4aKid
-83%
3D Coral Dolphins Wall Decal Sticker
Regular price R149.00 Sale priceR25.00
3D Dark Saturn with Galaxy Wall Decal Sticker - 4aKid3D Dark Saturn with Galaxy Wall Decal Sticker - 4aKid
-83%
3D Dark Saturn with Galaxy Wall Decal Sticker
Regular price R149.00 Sale priceR25.00
3D Ladder over Volcano Wall Decal Stickers - 4aKid3D Ladder over Volcano Wall Decal Stickers - 4aKid
-66%
3D Ladder over Volcano Wall Decal Stickers – Bold, Eye-Catching Wall Art for Any Room
Regular price R149.00 Sale priceR50.00
3D Outer Space Planets Wall Decal Stickers - 4aKid
-93%
3D Outer Space Planets Wall Decal Stickers
Regular price R149.00 Sale priceR10.00
3D Rhino Wall Decal Sticker - 4aKid3D Rhino Wall Decal Sticker - 4aKid
-83%
3D Rhino Wall Decal Sticker
Regular price R149.00 Sale priceR25.00
3D Sea Stars Wall Decal Sticker - 4aKid3D Sea Stars Wall Decal Sticker - 4aKid
-66%
3D Sea Stars Wall Decal Sticker
Regular price R149.00 Sale priceR50.00
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Best baby products and toys, tried and tested, chosen by a mom just for you

Our Blog

from the world of kids and parenting...

Latest Parenting Tips

‘I’m Neurodivergent and So Are My Kids’ | Parenting With ADHD
Parenting Advice
‘I’m Neurodivergent and So Are My Kids’ | Parenting With ADHD
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The Invisible Load Parents Carry Daily
Parenting Advice
The Invisible Load Parents Carry Daily
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Breastfeeding With Dad | How Fathers Can Support Mothers
Parenting Advice
Breastfeeding With Dad | How Fathers Can Support Mothers
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Why Being the “Calm Parent” Feels Impossible
Parenting Advice
Why Being the “Calm Parent” Feels Impossible
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The Real Reason Kids Push Boundaries
Parenting Advice
The Real Reason Kids Push Boundaries
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Big Questions Kids Ask | How to Answer With Honesty and Care
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Big Questions Kids Ask | How to Answer With Honesty and Care
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Why Yelling Feels Automatic Even When You Hate It
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Why Yelling Feels Automatic Even When You Hate It
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When Being Patient Takes Too Much Energy
Parenting Advice
When Being Patient Takes Too Much Energy
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Latest Product Reviews

Best LEGO DUPLO Sets | Parent-Recommended Toys for Young Children
Product Reviews
Best LEGO DUPLO Sets | Parent-Recommended Toys for Young Children
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Barbie Honors Venus Williams with Inspiring Women Doll
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Barbie Honors Venus Williams with Inspiring Women Doll
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Barbie® Introduces First-Ever Barbie Doll with Type 1 Diabetes to Expand Representation and Inspire More Children
Product Reviews
Barbie® Introduces First-Ever Barbie Doll with Type 1 Diabetes to Expand Representation and Inspire More Children
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Why Kids Lie and What You Can Do About It
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Why Kids Lie and What You Can Do About It
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Making the Transition: A Comprehensive Review of Dr. Brown’s Milestones Cheers360 Spoutless Transition Cup
Product Reviews
Making the Transition: A Comprehensive Review of Dr. Brown’s Milestones Cheers360 Spoutless Transition Cup
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Discover Colourful Hydration: Lip Smacker Crayola Lip Balm Party Pack Review
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Discover Colourful Hydration: Lip Smacker Crayola Lip Balm Party Pack Review
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Top toys for Christmas 2024
Product Reviews
Top toys for Christmas 2024
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Creating Shared Experiences by Learning New Card Games
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Creating Shared Experiences by Learning New Card Games
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Latest Recipes

Creamy Chicken and Sweetcorn Soup
Recipes
Creamy Chicken and Sweetcorn Soup
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Keto Avocado and Bacon Salad
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Keto Avocado and Bacon Salad
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Air-Fried Sweet Potato Fries with Garlic Aioli
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Air-Fried Sweet Potato Fries with Garlic Aioli
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Breastfeeding Barriers | Why So Many Mothers Struggle
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Breastfeeding Barriers | Why So Many Mothers Struggle
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Spaghetti Aglio e Olio with Chili Flakes
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Spaghetti Aglio e Olio with Chili Flakes
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Vegan Chickpea Salad Sandwich
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Vegan Chickpea Salad Sandwich
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Avocado Toast with Poached Egg and Sriracha
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Avocado Toast with Poached Egg and Sriracha
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Chicken Shawarma with Garlic Sauce
Recipes
Chicken Shawarma with Garlic Sauce
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