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Trusted by parents. Designed for real life. From child safety essentials to baby must-haves and educational toys, everything is designed to support your family every step of the way.

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TRUSTED BY PARENTS • PRODUCTS YOU’LL LOVE • PRICES THAT MAKE SENSE • CHILD SAFETY • BABY ESSENTIALS • EDUCATIONAL TOYS •

What's New at 4aKid

Get the latest trending for baby, kids and parents.

4aKid Newborn Survival Guide | Essential Baby Care Guide for New Parents
4aKid Newborn Survival Guide | Essential Baby Care Guide for New Parents
Sale priceR149.00
4aKid Baby Name Brainstorm Workbook | Printable Baby Name Planner
4aKid Baby Name Brainstorm Workbook | Printable Baby Name Planner
Sale priceR29.00
4aKid Pregnancy Appointment Tracker | Printable Pregnancy Planner
4aKid Pregnancy Appointment Tracker | Printable Pregnancy Planner
Sale priceR29.00
4aKid Pregnancy Bundle | 5 Printable Pregnancy Guides, Planners & Checklists
-42%
4aKid Pregnancy Bundle | 5 Printable Pregnancy Guides, Planners & Checklists
Regular price R255.00 Sale priceR149.00
4aKid Baby Shopping Checklist | Printable New Baby Essentials & Nursery Checklist
4aKid Baby Shopping Checklist | Printable New Baby Essentials & Nursery Checklist
Sale priceR29.00
4aKid Pregnancy Journal | Printable Pregnancy Memory Book & Keepsake Journal
4aKid Pregnancy Journal | Printable Pregnancy Memory Book & Keepsake Journal
Sale priceR49.00
4aKid Birth Plan Workbook | Printable Birth Preferences Planner for Expectant Parents
4aKid Birth Plan Workbook | Printable Birth Preferences Planner for Expectant Parents
Sale priceR39.00
4aKid Hospital Bag Planner | Printable Hospital Packing Checklist for Mom, Baby & Birth Partner
4aKid Hospital Bag Planner | Printable Hospital Packing Checklist for Mom, Baby & Birth Partner
Sale priceR39.00
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Parenting & Family eBooks

Discover practical guides, helpful checklists, expert advice, and family-friendly resources designed to make parenting a little easier. Download our collection of eBooks and access valuable tips for every stage of your parenting journey.

The Colours of My Emotions Digital E-Book - 4aKid
The Colours of My Emotions Digital E-Book
Sale priceR29.00
Buzz and the Fear of Flying Digital E-Book - 4aKid
Buzz and the Fear of Flying Digital E-Book
Sale priceR29.00
Raising Confident Children: A Guide for Parents Digital E-Book - 4aKid
Raising Confident Children: A Guide for Parents Digital E-Book
Sale priceR79.00
The New Mom's Survival Guide Digital E-Book - 4aKid
The New Mom's Survival Guide Digital E-Book
Sale priceR10.00
Shop E-Books now

On Sale and Final Clearance

Water Bottle Holder Bag with Shoulder Strap - 4aKidWater Bottle Holder Bag with Shoulder Strap - 4aKid
-75%
Water Bottle Holder Bag with Shoulder Strap
Regular price R99.00 Sale priceR25.00
+2
Toddlers Backpack Busy Board - 4aKidToddlers Backpack Busy Board - 4aKid
-60%
Toddlers Backpack Busy Board
Regular price R249.00 Sale priceR100.00
Red, Blue & Yellow Building Block Lunch Box for Kids - 4aKidRed, Blue & Yellow Building Block Lunch Box for Kids - 4aKid
-67%
Red, Blue & Yellow Building Block Lunch Box for Kids
Regular price R299.00 Sale priceR100.00
Jeronimo Pink Kitchen Basket Tea Playset - 4aKidJeronimo Pink Kitchen Basket Tea Playset - 4aKid
Jeronimo Pink Kitchen Basket Tea Playset
Sale priceR154.00
Sit-to-Stand Multifunctional Learning Baby Walking Ring - 4aKidSit-to-Stand Multifunctional Learning Baby Walking Ring - 4aKid
-72%
Sit-to-Stand Multifunctional Learning Baby Walking Ring
Regular price R704.00 Sale priceFrom R200.00
+1
Wireless Microphone HiFi Speaker for Kids (Q13) - 4aKidWireless Microphone HiFi Speaker for Kids (Q13) - 4aKid
-83%
Wireless Microphone HiFi Speaker for Kids (Q13)
Regular price R299.00 Sale priceR50.00
+1
Wireless Microphone HiFi Speaker for Kids (DS813) - 4aKidWireless Microphone HiFi Speaker for Kids (DS813) - 4aKid
-80%
Wireless Microphone HiFi Speaker for Kids (DS813)
Regular price R249.00 Sale priceR50.00
+1
Mini USB Fan Z9 - 4aKidMini USB Fan Z9 - 4aKid
-67%
Mini USB Fan Z9
Regular price R75.00 Sale priceR25.00
+2
Shop All On Sale

Featured Products

Everyone’s talking about.

Goodnight, Little Star Baby Bedtime Story Ebook
Goodnight, Little Star Baby Bedtime Story Ebook
Sale priceR29.00
4aKid Newborn Survival Guide | Essential Baby Care Guide for New Parents
4aKid Newborn Survival Guide | Essential Baby Care Guide for New Parents
Sale priceR149.00
4aKid Baby Name Brainstorm Workbook | Printable Baby Name Planner
4aKid Baby Name Brainstorm Workbook | Printable Baby Name Planner
Sale priceR29.00
4aKid Pregnancy Appointment Tracker | Printable Pregnancy Planner
4aKid Pregnancy Appointment Tracker | Printable Pregnancy Planner
Sale priceR29.00
4aKid Pregnancy Bundle | 5 Printable Pregnancy Guides, Planners & Checklists
-42%
4aKid Pregnancy Bundle | 5 Printable Pregnancy Guides, Planners & Checklists
Regular price R255.00 Sale priceR149.00
4aKid Baby Shopping Checklist | Printable New Baby Essentials & Nursery Checklist
4aKid Baby Shopping Checklist | Printable New Baby Essentials & Nursery Checklist
Sale priceR29.00
4aKid Pregnancy Journal | Printable Pregnancy Memory Book & Keepsake Journal
4aKid Pregnancy Journal | Printable Pregnancy Memory Book & Keepsake Journal
Sale priceR49.00
4aKid Birth Plan Workbook | Printable Birth Preferences Planner for Expectant Parents
4aKid Birth Plan Workbook | Printable Birth Preferences Planner for Expectant Parents
Sale priceR39.00
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Best baby products and toys, tried and tested, chosen by a mom just for you

Our Blog

from the world of kids and parenting...

Latest Parenting Tips

The Importance of Outdoor Play in a Digital World
Parenting Advice
The Importance of Outdoor Play in a Digital World
Read more
How to Encourage a Love of Reading From an Early Age
Parenting Advice
How to Encourage a Love of Reading From an Early Age
Read more
Spring Cleaning With Kids: Turning Chores Into Life Skills
Parenting Advice
Spring Cleaning With Kids: Turning Chores Into Life Skills
Read more
What Your Child Really Learns Through Play
Parenting Advice
What Your Child Really Learns Through Play
Read more
When Your Child Is the One Left Out by Friends: How Parents Can Help
Parenting Advice
When Your Child Is the One Left Out by Friends: How Parents Can Help
Read more
Teaching Children Kindness Through Everyday Moments
Parenting Advice
Teaching Children Kindness Through Everyday Moments
Read more
Ending the Feeding Wars Once and for All: Breastfed, Bottle-Fed, Spoon-Fed or Finger-Fed
Parenting Advice
Ending the Feeding Wars Once and for All: Breastfed, Bottle-Fed, Spoon-Fed or Finger-Fed
Read more
How to Create a Calm Home Environment for Your Family
Parenting Advice
How to Create a Calm Home Environment for Your Family
Read more

Latest Product Reviews

THE BEST HOLIDAY ENTERTAINMENT IS ON THE BIG SCREEN
Product Reviews
THE BEST HOLIDAY ENTERTAINMENT IS ON THE BIG SCREEN
Read more
Mattel Announces All-New Thomas & Friends Animated Series With "Really Helpful Engines" Special
Product Reviews
Mattel Announces All-New Thomas & Friends Animated Series With "Really Helpful Engines" Special
Read more
Celebrating Marilyn Monroe's Centenary: Barbie® Honours the Hollywood Icon with New Signature Collectible Doll
Product Reviews
Celebrating Marilyn Monroe's Centenary: Barbie® Honours the Hollywood Icon with New Signature Collectible Doll
Read more
Barbie® Honours Miley Cyrus With New Signature Collector Doll
Product Reviews
Barbie® Honours Miley Cyrus With New Signature Collector Doll
Read more
Best LEGO DUPLO Sets | Parent-Recommended Toys for Young Children
Product Reviews
Best LEGO DUPLO Sets | Parent-Recommended Toys for Young Children
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Barbie Honors Venus Williams with Inspiring Women Doll
Product Reviews
Barbie Honors Venus Williams with Inspiring Women Doll
Read more
Barbie® Introduces First-Ever Barbie Doll with Type 1 Diabetes to Expand Representation and Inspire More Children
Product Reviews
Barbie® Introduces First-Ever Barbie Doll with Type 1 Diabetes to Expand Representation and Inspire More Children
Read more
Why Kids Lie and What You Can Do About It
Product Reviews
Why Kids Lie and What You Can Do About It
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Latest Recipes

Easy Air Fryer Chicken Wings
Recipes
Easy Air Fryer Chicken Wings
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Halloween Monster Cupcakes
Recipes
Halloween Monster Cupcakes
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Spring Vegetable Frittata
Recipes
Spring Vegetable Frittata
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No-Bake Berry Cheesecake Cups
Recipes
No-Bake Berry Cheesecake Cups
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Greek Chicken Wraps
Recipes
Greek Chicken Wraps
Read more
Homemade Burger Night
Recipes
Homemade Burger Night
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Mini Braai Broodjies
Recipes
Mini Braai Broodjies
Read more
Rainbow Fruit Salad for Kids
Recipes
Rainbow Fruit Salad for Kids
Read more