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SA’S BELOVED CHILDREN’S STORE, KIDS EMPORIUM, LAUNCHES THREE NEW OUTLETS
Kids Emporium, one of South Africa’s biggest and most popular children’s stores, has recently launched three new outlets in Paarl, Mall of the South and Hartbeespoor. The much-anticipated stores, which stock best-selling brands such as Stokke, Sophie the Giraffe, Petunia Picklebottom, Baby Sense, Close and Myang, opened to streams of excited parents who are fans of the trusted Kids Emporium brand and all that it encompasses.
The concept for a store that would showcase unique children’s products was conceived 13 years ago, and has since continued to gather momentum and a growing client base of parents who seek high quality, niche products at affordable prices. Twenty eight thriving stores and hundreds of ranges later, there’s no doubt that Lauren de Swardt, founder of Kids Emporium, has a winning formula. She says the decision to open three new stores was both a strategic one and customer-based one, “we wanted to branch out and access the huge potential of these markets, as well grant customers in these areas access to all the fantastic ranges that we stock. The response has been exceptional, and we are excited about what the rest of 2016 will bring.”
Furthermore it is with great excitement that Kids Emporium is set to open its first international store in White Lion Walk, Guildford. The opening of the new store will be complemented by the launch of the Kids Emporium UK online store, for online shopping with the additional convenience of door-to-door deliveries.
Kids Emporium supports local suppliers and especially “mompreneurs”, mothers who start their own small enterprises. Merchandise submitted is evaluated on three key factors – innovation, quality and affordability, and Lauren affirms that while they are always open to new products and concepts, only those of the highest standard make the cut. The brand prides itself on stocking goods that have proven durability, offer practical solutions to parents, and which enhance the play and education of children.
Ranges to look out for this season are comfortable, affordable and stylish maternity wear, gorgeous nappy bags and preggy essentials that will really assist a mum to be. Visit your nearest Kids Emporium and let your parenting journey begin.
Social Media Links
Facebook: @Kids Emporium