About Us | Child Safety First

Wholesalers & Retailers of Child Safety Products

Child Safety First

 4aKid specialises in the wholesale and distribution of innovative baby proofing items, child safety products, kids clothing and trendy baby accessories, making life easier and simpler for moms and dads. Our range includes goodies for pregnant moms too. We offer award-winning products suitable for kids of all ages which are also great for baby showers, birthdays or any other occasions as well as just daily life with your baby, toddler or child.

For a Kid t/a 4aKid is the manufacturer and/or importer for Smitten by 4aKid, Flutter by Huggalugs and 4aKid Safety. We are also the exclusive distributors and agents for the following brands for Southern Africa and surrounding countries: Huggalugs, Noo Wear, Elodie Details, Infoband, Tummy Tie, The Original Dooky, Baby Cubes and other amazing baby brands.

We pride ourselves in our innovative & good quality products as well as our exceptional personalised service at all times, both as an online store and to our resellers.

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Welcome to our Website

Child Safety First

As the mother of two young children, I’ve realised that child safety is the responsibility and obligation of every parent and guardian. After all, we all want the best for our children. Being a parent in today’s times is challenging enough, so I’ve worked hard at finding the products, tools and resources to make life easier & simpler for parents and for kids.”

– Ally Cohen, founder of For A Kid.

With over 15 years of experience in all areas of the retail and wholesale distribution business, Ally founded For A Kid cc at the start of 2007. Since then, For A Kid has established sole agencies and distribution agreements with international companies for various branded products from around the world, and have dedicated themselves to bringing these unique products into the South African market. These products have been successfully introduced to the parents of South Africa, with amazing and positive results.

During 2008, Ally was nominated as one of the top 5 finalists in the Living and Loving Standard Bank MomEntrepeneur, a national business competition, and in December 2008, she was invited onto the national television talk-show, 3Talk to discuss child safety, and showcase her safety products in conjunction with Missing Children SA.

In 2009, Ally joined the team of experts on the Arrive Alive website, advising the public on the different aspects of child road safety, and at the start of 2010, she was appointed Child Safety Advisor for Parent24.com.

In April 2010, Ally Cohen appeared on the Mamas and Papas interactive parenting show on SABC3, where 4aKid Child Safety Products, including the “Secure-A-Kid” and “Easy Sleeper,” were presented and child safety advice was given to the viewers about travelling with their children.

Products like the “Mommy I’m Here,” “4aKid Child Safety Harnesses” and the “Infobands” were also featured on Good Morning Africa on DSTV in April 2010, where advice about child safety regarding abductions and human trafficking was given to viewers and current safety issues were discussed in detail.

In November 2010, Ally was interviewed on popular parenting show Great Expectations on E-TV by Sam Cowen, as a Child Safety Expert on an episode called The Safety Show, and in December 2010, Ally appeared on the news on DSTV’s E-Channel to give holiday safety tips for parents & children.

In 2011, Ally was appointed as resident child safety advisor for Mommalicious Mammas, one of South Africa’s leading parenting forums.

In 2011, 4aKid was nominated and awarded as 1st Runner-up in the Radio 702 Softline Pastel Small Business Awards 2011. In 2012, Ally appeared on Good Morning Africa on DSTV and The Big Small Business on Summit TV DSTV.

In 2013, Ally was appointed as child safety advisor for The Baby Club. She also appeared on Great Expectations on ETV on a show about child safety and how to deal and explain crime to your child, with presenter Lebo Mashile, in March 2013.

About her business, Ally says, “My mission is to ensure that our child safety products are affordable and available to parents across the country, and to create better child safety awareness, whether at home, while eating, in the bath, in the garden, in the car, in the pool, while travelling, shopping or just being out and about.

Our children are our future, and it’s our duty to make sure that they’re as safe as possible while they’re in our care. Many accidents and dangers can be prevented with some foresight, and a little preparation.”

Social Responsibility

At 4aKid, we are passionate about social responsibility. We care about the children of Southern Africa and try to make a difference to our community. We have selected a few charities and these include Angels without Wings, Teens Haven, Hatzollah and Tshwane Haven Place of Safety.

To Buy Our Products

Contact us for a price list (use the email address under “Contact“) or a list of shops that stock our products in your area.

To Stock Our Products

We are based in Gauteng and have the resources to distribute our products both nationally and internationally. We supply to retail outlets and chain stores, and also make use of agents in the areas where our products do not have any retail representation. Please Contact us (use the email address under “Become a Reseller“) for trade or wholesale queries.

4 A Kid, offering you child proofing items, baby safety products and even goodies for mom or dad, giving you peace of mind, and helping make life simpler and easier for you. Don’t take the risk and put your child’s safety FIRST!