6 Tips For Enhancing Your Facebook Page

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6 Tips For Enhancing Your Facebook Page

Facebook is a great platform to market your business – it’s social, it allows you to upload pictures and information, and it’s free! 

Make your Facebook page the best it can be.

 

 

6 Tips For Enhancing Your Facebook Page

Not all Facebook pages are created equal

Facebook is a great platform to market your business – it’s social, it allows you to upload pictures and information, and it’s free!

But not all Facebook pages are created equal. And unfortunately (fortunately if you do it right) your Facebook page is a reflection of your business. I’ve put together some tips that you can use to enhance your Facebook page so it showcases you products or services in the best light possible:

  • Firstly, make sure you have a page – not a profile. Why? Facebook pages are visible to everyone on the internet by default. Also, pages come with a section called ‘Insights’ which is valuable for tracking how your posts are performing and who’s connecting with you. This helps you to plan your future posts.
  • When filling in the different fields in your ‘About’ section, make sure you add as much detail as possible. This is where clients go to find out about you!
  • Use images that are of a good quality. Facebook is a visual platform – images draw people in and are better able to show off your product than just plain words. If you need some inspiration on how to take great pics, have a look at photographers’ Facebook pages.
  • Check your wording and your spelling. Poor spelling and grammar is very off putting to potential customers. It suggests that you’re careless and, if you’re careless in marketing yourself, where else are you showing carelessness?
  • Related to the above point – never use SMS language! It’s difficult to read and understand, and it suggests laziness and a tendency to take shortcuts. Again, traits that customers don’t want to see.
  • When deciding on what to post follow the 80/20 principle: 80% should be content your audience is interested in and only 20% should be marketing your product.

Spend a few minutes every day updating and looking after your Facebook page. If it’s your primary means of marketing, you can’t afford not to!

For more tips on optimising your Facebook page, click here.

 

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